Movie Pass and Game Pass
Blockbuster also started a Movie Pass program, which operates similarly to NetFlix or its own mail-in rental service. Blockbuster members pay a flat fee to rent as many movies as the member would like. The in-store Movie Pass has the advantages of both speed and volume. A customer may swap movies twice a day or more, if he/she so desires. Moreover, the Movie Pass allows a customer to obtain a movie on-demand, rather than waiting the 1-2 days for an online rental. On the other hand, the selection is limited compared to mail-in programs, and the in-store Movie Pass is typically more expensive. When Extended Viewing Fees were still charged, the Movie Pass program enabled a customer to keep their movies for whatever period they wished without having to pay Extended Viewing Fees.
Blockbuster also offers a Game Pass, which works like the newer movie pass, except that it allows customers to swap games instead of movies.
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