United Kingdom

In the UK, Blockbuster has been providing a version of online rentals since October 2002 with its "Pay Per Rent" service. This is more like a postal version of store rentals than the traditional online DVD rental subscription model, with per-rental prices of £3.50-£4.50, with a rental period of 5 nights (usually Monday-to-Friday, not including postal delivery times), and late fees (£0.70-0.90 per disc).
In May 2004, Blockbuster also introduced a conventional online subscription service. The unlimited 3-disc plan is £14.99/month.
Blockbuster's online service has continued to make headway against its more heavily promoted rival LoveFilm.com, earning accolades in 2006 as the best DVD rental service in an head-to-head test against other similar services by UK magazine Web User, as well as being judged as having the fastest turnaround of titles by DVD rental comparison site ChooseDVDRental